Red Bull energetic drink is a functional drink, which was developed on purpose for using during intellectual and physical overfatigue.

The idea of creating of Red Bull energetic drink appeared in 1984, but it took three years of hard work to create all that looks so simple and clear today. In 1987 the product appeared in the market under the name Red Bull energetic drink and frоm this moment the drink, called to “invigorate body and spirit”, began its successful winning of the whole world.

The product, in that kind, in which it is well-known now, appeared in Austria, in 1994 the product first appeared outside “the motherland” in Germany, and in 1997 it enters all the European markets, crossing the oceans, conquers North and South America and Australia. In 2004 Red Bull came to Azerbaijan.

Here, after trial sales, on the 22-nd of July, 2004 Red Bull GmbH signed distribution agreement with Cahan Red, which has already been the oficial representative of Red Bull GmbH in Azerbaijan.

Cahan Red was able to increase  the rates of sales of Red Bull energetic drink at the domestic market up to 100% annually .

Immediately after signing the contract the company organized the system of retail trade and with the help of 4 machines, and since 2006 with the help of 10 machines has successfully realized its principles of development.

In 2005 marketing department was created for advertising project realization. The main task of  marketing department was the acquaintance of the consumer with Red Bull brand by organizing actions, directed on interests of this or that target audience.

The company has its representatives in the cities of Azerbaijan: Nakhchivan, Ganja, Lankaran, Sheki and Quba. The realization of production to trading points in the nearest areas is organized frоm these regions.

The field of activity of the company is not limited only to grаnting of a product to the consumer. Being the partner of such an unordinary company as Red Bull GmbH, which, promoting the development of extremal kinds of sport, is the permanent organizer and official sponsor of these enactments and supporting over 500 extremal sportsmen all round the world, Cahan Red company with the support of Red Bull GmbH is also planning to take such actions in Azerbaijan.